Goodwin's 'Voyeurism' Theory
In this video, women are mostly represented as being very sexy and hot which agrees with Goodwin's theory since their flirtatiousness can make men want to see more, making them very attracted to the video. In addition, at certain parts of the music video, such as 1:17 or 2:37 you can see some girls wearing a very small amount of clothes which makes the women seem very attractive for a lot of men, which once again supports Goodwin's theory that men only watch the video for the women. Another way in which this gets supported is with the constant close up of the women which shows that they are trying to treat women as objects since they are just using those women to look appealing and for the gratification of men.
In this music video, at the start, (0:07) there are a few scenes which CCTV footage, and in this footage you can see one of the artists lying down in a bed covered by half naked woman. This shows that women are being used as objects and only there for the pleasure of the viewer because it can make some viewers start to get aroused. Also, having a lot of women around an artist easily suggests that the artist is very popular and very masculine which is used to create a better image of that artist, as well as show all the money and fame that they have.
Berger's 'way of seeing things'
In this music video the artist, Kesha, was seen to be very rebellious and rather self-centered as she is seen wearing a miniskirt and having messy hair in contrast to her family who seem to be very posh and well-mannered. Towards the end of the video, the artist is seen clubbing and drinking alcoholic drinks. Personally, I interpret this badly because I am not used to this kind of behaviour since I was brought up to be well-mannered and to not get myself into this which can cause trouble.
In addition, it's stereotypical that a girl who dresses trashy with clothes that barely fit is as previously stated self-centred since they are seen as people who do not know how to take care of themselves and are always seen to be getting in into trouble which can actually be seen in the music video at 1:42 where the artist is seen to be getting arrested.
The Male Gaze
This is a very clear example of how women can be used for the simple sexual pleasure of men, as throughout the music video the two artists can be seen wearing rather revealing clothes making them more appealing. At 1:07, you can even see Shakira in a hot tub completely naked, only coving her breasts using her hair. This clearly shows how she is being used as a sex object for the pleasure of men, turning them more popular. In addition, there are sometimes close ups of the artists, showing their backs closer to the screen just to appeal to men which is a very easy way for them to gain popularity.
'Reception Theory
This video raised a lot of controversy because of Miley Cyrus's 'new image'. She is now being more free as she is able to make her own decisions, even though they aren't usually the best. This therefore raised some disputes over how she now is, and so we can apply the 'reception theory'. The dominant side are the ones who agree with Miley - she has become more independent and strong meaning she can do what she wants. However, there are people who oppose this who are known as the oppositional. This group of people believe that Miley Cyrus is an awful person for what she is doing because she's turning into a bad influence to her younger audience who looked up to her. Then you get the negotiated people who just don't care about what she does or who she is.
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